I build influencer marketing systems that are repeatable, scalable, and performance-driven — turning creators into a consistent revenue engine for your brand.
Scaled monthly revenue from $150K to $5M+ through creator-driven acquisition. Influencer marketing was the primary growth engine. Cal AI was acquired by MyFitnessPal.
Advising and training the internal team to replicate the influencer marketing systems and strategies that drove Cal AI's success post-acquisition.
I am an Influencer Marketing leader with proven experience scaling high-growth consumer brands through creator-driven acquisition strategies.
Since July 2024, I have led Influencer Marketing at Cal AI, where I helped scale the company's monthly revenue from $150,000 to over $5,000,000. Influencer marketing was the primary driver behind this growth and played a critical role in building the company from the ground up.
Today, I oversee all influencer programs at Cal AI and am advising MyFitnessPal, where I am training their internal team to replicate the influencer marketing systems and strategies that drove Cal AI's success.
Cal AI was recently acquired by MyFitnessPal — further validating the effectiveness and scalability of the growth model we built together.
Every system I teach is based on real execution — not theory. You receive actionable playbooks that have already driven millions in revenue.
Companies looking to start influencer marketing from zero
Brands struggling to make influencer marketing profitable
Teams wanting to scale an existing program efficiently
Startups aiming for rapid, performance-driven growth
Deep-dive sessions focused on strategy and execution planning
Ongoing access and support throughout the week
4 calls per month plus ongoing feedback and support
Influencer marketing is one of the most powerful growth channels available today — but only when executed correctly. Most brands leave enormous value on the table by running campaigns without the right systems, deal structures, or creator relationships.
I focus on building systems that are repeatable, scalable, and performance-driven, so your team can turn influencer marketing into a consistent revenue engine — not a guessing game.
If you're looking to unlock or scale this channel, I help you get there faster and more efficiently.
Reach out and let's talk about what influencer marketing can do for your brand.